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"Stand Up To Cancer" is a multichannel fundraising campaign, run in joint promotion by Channel 4 and Cancer Research UK. The campaign was based on a week of related broadcasting, topped off by a television special on Channel 4 on Friday 19th October 2012. £6.5million was raised on the night of the telethon, which was watched by a peak audience of 2.1million people.
Channel 4 was supported in the event's promotion by many celebrities, aiding an advertising campaign for the charity and TV special, with the hub of information in the lead-up being the website - http://www.channel4.com/su2c/.
As well as providing in-depth information on the campaign, the website also features an online donations form, where users can make contributions.
It was very important to the charity that the online donation system remained able to receive contributions at the peak of interest during the TV special.
As application performance experts, Intechnica were called upon to assess the donation system and infrastructure from a performance perspective, as Intechnica has significant understanding evaluating transactional systems.
Load testing the donation system was essential to ensure that it functioned correctly under load. This was especially important given the sudden peak in donations expected while the TV special was on the air.
Intechnica undertook load testing using the TrafficSpike cloud-based tool to fire a high number of page requests at the application each second, then measured the response times for each transaction before providing a performance analysis.
Intechnica were able to assure Channel 4 that the Stand Up To Cancer donations system would be able to perform well under the high level of traffic expected leading up to, and during, the television special.
Stand Up To Cancer raised £6.5million on the night of the live telethon, with donations continuing to be made online up until November 30th.