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London 2012 Paralympic Games

paralympics

The London 2012 Paralympic Games were the second-largest multi-sport event ever held in the UK, and the largest Paralympics ever. Coverage reached 39.9 million people over the course of the Games.

Channel 4 anticipated massive public interest in the online coverage of the games (http://www.channel4.com/paralympics) in support of the nearly 500 hours of total coverage planned. In the duration of the Games, the website received 10 million hits.

It was important that the website could support the huge spikes in traffic caused by key events, as it was seen as the "voice" of the Games, offering exclusive insights and multimedia content.

Intechnica's Solution

Performance experts Intechnica worked with Channel 4 to make sure the website would be able to comfortably handle the large number of page requests that such a high-profile website was guaranteed to attract.

Intechnica used TrafficSpike to generate thousands of page requests a second from cloud-based virtual users, based on the traffic expected by Channel 4 at peak times.

Intechnica's analysis and results gave Channel 4 a clear understanding of the capabilities of the site under peak load, and confidence that it would perform.

The results

Channel 4's coverage of the London 2012 Paralympic Games was a major success for the broadcaster, both in terms of television audience ratings and website hits.

The opening ceremony was watched by 11.2 million viewers - Channel 4's biggest audience in over 10 years - with the biggest sporting event audience being 6.3 million viewers for the T44 100m final, where Jonnie Peacock won the gold medal.

These viewing figures helped drive 1.8 million unique users to the website, and 10 million page views, without any outages experienced.

Upcoming Events

Velocity Europe 2014

Monday, November 17, 2014

Intechnica's Technical Director and Head of Performance will both contribute sessions at this year's Velocity Europe.

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